Emerging Market Deployment Track
Malaysia, Philippines, Thailand, India, Indonesia,
Cambodia, Vietnam, Bangladesh, Pakistan,
North Korea, Shri Lanka, China

Track Leader: Berge Ayvazian, Yankee Group

Mature Market Deployment WiMAX Track
Taiwan, South Korea, Singapore, Japan,
Australia & New Zealand

Track Leaders: Philip Marshall and XJ Wang, Yankee Group

WiMAX has a great opportunity to provide broadband connectivity in the Asian emerging market. This session is designed to help WiMAX operators in emerging Asian markets to understand the business models, deployment strategies and regulatory environment impact on their business.

Targeted Audiences: Emerging country’s operators and equipment and device manufactures.

Asian mature markets have high adoption rates for both fixed broadband access and mobile services. In fact, South Korea, Japan, Hong Kong and Taiwan have the highest data service ARPU in the world. How to position WiMAX in these mature markets is very crucial to build a successful business case for WiMAX. This session will address mature market deployment strategies, business models and applications.

Targeted audiences: Mature market operators, equipment and device manufactures.

Regulatory & Spectrum Strategies
WiMAX Spectrum and Regulatory Strategies
for Greenfield Operators

Opening Presentation: Gunadi Dwi Hantoro, Broadband Wireless Researcher, PT Telecommuniikasi Indonesia
Toh Swee Hoe, Senior Director Research & Planning, Malaysian Communications and Multimedia Commission

Moderator: Tajit Mehta, Broadband Spectrum Negotiator, Sprint Nextel and WCA Global Development Committee
Panelists: Toh Swee Hoe, Senior Director Research & Planning, Malaysian Communications and Multimedia Commission
Dr. Ruming Chen, Vice Chairman, Communications Science and Technology Commission & Chairman, Radio Frequency Planning Expert Consultative Committee
Gunadi Dwi Hantoro, Broadband Wireless Researcher, PT Telecommuniikasi Indonesia
Wei Chuan Beng, Managing Director, REDtone

In order for WiMAX service to take off, spectrum policy, licensing and regulatory strategies must align with business models and technology limitations. Mr. Hoe of the MCMC will make an opening presentation about the regulatory policy to facilitate green field operators in Malaysia in particular as it relates to spectrum, and Mr. Hantoro will present a case study for the opportunity and challenge for successfully deploying a WiMAX network in Indonesia, where regulatory and cost barriers continue to stifle the high demand for broadband. This panel will engage with emerging market regulators, and provide perspectives on the best methods for increasing broadband availability, operator business viability and economic development. This will include a discussion of VoIP services over WiMAX networks.

Deployment Strategies
Service Providers Challenge in Deploying Mobile Broadband

Opening Presentation: Aviv Ronai, Chief Marketing Officer, Ceragon
Sharat Chandra, President, GTL International Limited, India

Moderator: XJ Wang, VP, Asia Pacific Research, Yankee Group
Panelists: Dr. Liang Wu, EVP, Emerging Technologies, PCCW
Sharat Chandra, President, GTL International Limited, India
Aviv Ronai, Chief Marketing Officer, Ceragon

Mobile WiMAX deployments in mature markets must be designed to complement existing broadband services and compete with 3G technologies. Operators can use different deployment architectures to target enterprise and consumer customers. After an opening presentation, this panel will discuss the following key questions

Deployment Strategies
Leading Operator’s Experience with Wireless Broadband

Opening Presentation: Farhad Ghafoor, VP of Business Development for RANA Technologies, Afghanistan
Mike Ropicky, Senior Director, Marketing & Product Operations Home & Networks Mobility, Asia Pacific Motorola, Inc.

Moderator: Berge Ayvazian, Yankee Group
Panelists: TV Sriram, Vice President Technology, Bharti Airtel
Farhad Ghafoor, VP of Business Development for RANA Technologies, Afghanistan
Mike Ropicky, Senior Director, Marketing & Product Operations, Home & Networks Mobility, Asia Pacific, Motorola, Inc.

This session will contrast the deployment strategies being employed in developing countries in Asia such as India and Afghanistan. The opening presentation will showcase one company's pioneering experience launching a WiMAX network during the war in Afghanistan, now with close to 1000 customers in two major cities and plans to launch in 3 additional cities in 2008. The other opening pressentation will discuss the issues around rural verses urban coverage areas.

The panel discussion that will follow these brief presentations will cover the following topics:

Technology
Consumer Adoption of Mobile Broadband Services
Relies on Right Device Strategy

Opening Presentation: Sai Subramanian, Director, Marketing for Broadband Wireless Business, Cisco
Ravi Kalavakunta, Director of Marketing, Qualcomm

Moderator: Karl Weaver, President, Newport Technologies
Panelists: Sai Subramanian, Director, Marketing for Broadband Wireless Business, Cisco
Dr. Minsky Luo, Senior Vice President, Chunghwa Telecom Co., Ltd.
Ravi Kalavakunta, Director of Marketing, Qualcomm
Mr. Eran Eshed, Co-Founder and V.P. of Marketing and Business Development, Altair Semiconductor

A leading device manufacturer, and network operators will share their experiences on device strategy. The role of consumer electronics in the WiMAX ecosystem will also be discussed in this session.

Technology
Tradeoffs between 802.16d to e for Wireless Broadband

Opening Presentation: Haig Sarkissian, Principal Consultant, WiMAX 20/20

Moderator: Berge Ayvazian, Yankee Group
Panelists: Neeraj Sonker, VP, VSNL
Haig Sarkissian, Principal Consultant, WiMAX 20/20
Rehan Jalil, President & CEO, WiChorus

Technology is not always the answer to win a market, there is clearly a trade-off here. Should they wait for 802.16e or just launch 802.16d for the advantage of time to market? This session will discuss such trade-offs in specific markets, and help emerging market operators to choose WiMAX technology carefully.

Business Models and Applications
Broadband Wireless and Mobile Internet Business Strategy

Opening Presentation: Julia Bowen, Chief Operating Officer, Ubowireless subsidiary of Unwired Australia
Mr Kwang-Tat ANG, CEO, ANTlabs

Moderator: Maurie Dobbin, Managing Director, TeleResources Engineering, Australia
Panelists: Dr. Liang Wu, EVP Emerging Technologies, PCCW
Mr. Kwant-Tat ANG, CEO, ANTlabs
Julia Bowen, COO of the Ubowireless subsidiary of Unwired Australia
Jason Cross, Senior Product Marketing Manager, eServGlobal

In mature markets like Australia, Singapore or Hong Kong, there is obviously a market for mobile broadband services, but how to position it and manage the risk of revenue cannibalization is the key to operator profitability. The first opening presentation will demonstrate the importance of an advanced broadband service platform in ensuring the success of a City-wide WiMAX deployment, based on the experience of ANTlabs in Hong Kong and Singapore. The second presentation will focus on how Unwired Australia has become a profitable business through the development and subsequent application of a number of network and business optimization tools, including Ubowireless. The panel discussion that follows in this special session will address the following topics:

Business Models and Applications
Wireless Broadband Business Case
Building a Long Term Growth Strategy Using WiMAX

Opening Presentation: Tim Clark, POSDATA

Moderator: Berge Ayvazian, Yankee Group
Panelists: Tim Clark, Business Strategy Director, POSDATA
Tahir Hameed, Strategy Director, Mobilink
Carl Rubin, Director, Thai-Fi

In emerging markets, there is obviously a market for mobile broadband services, but how is it profitable in such low ARPU markets? This session will discuss the following topics:

Regulatory & Spectrum Strategy
Licensing 2.3-2.5 GHz Spectrum for Mobile WiMAX?

Opening Presentation: Professor Reginald Coutts, Principal, Coutts Communications Pty Ltd.

Moderator: Tajit Mehta, Sprint Nextel and WCA GDC
Panelists: Jason Horley, General Manager, Elders Telecommunications Pty Ltd and Director of OPEL Networks Pty Ltd.
Garth Freeman, Buzz Broadband
Professor Reginald Coutts, Principal, Coutts Communications Pty Ltd.

This session will focus on mature markets like Australia, Japan, Hong Kong, New Zealand and Taiwan, where regulators are in the process of licensing 2.3-2.5 GHz Spectrum for Mobile WiMAX. The opening presentation will examine the current licensing process in Australia where OPEL is seeking 2.3 and 2.5 GHz spectrum for its rural broadband project.

The panel will then discuss the following topics: