Yankee Group and its APAC Research Partners will lead a series of workshops that focus on the strategy of wireless broadband and mobile Internet providers in Asia. The workshops will start with an overview of APAC market led by XJ Wang of Yankee Group, then dive into the Indian, Chinese and Japanese markets with subject experts from IMRB, Analysys International and DRI. Each session will also include the participation of a service provider and vendor sponsor, and the executive summit will end with an interactive roundtable discussion.

Targeted Audiences: APAC service providers, equipment and device manufactures, regulators and media, application platform vendors and developers.

This session will be conducted by a team consisting of a Yankee Group Senior Consultant, WiMAX vendor sponsor and one or more service provider participants.

The team will share its experience on WiMAX network planning and build out. Specific business cases will be used to illustrate how to achieve ROI in deploying WiMAX networks. Other network planning topics such as network planning tools and coverage issues will also be discussed in this session.

Business Models and Implementation Strategies
in Asia
XJ Wang, Vice President, Yankee Group

This session will give an overview of Asian market, and summarize the business models and implementation strategies in Wireless Broadband and Mobile Internet market. The goal of the session is to prepare audience with enough background information for deep dive session.

Workshop Introduction
Berge Ayvazian, Chief Strategy Officer, Yankee Group

Fixed WiMAX is here now and already viable and profitable. Mobile WiMAX is coming but not ready for deployment in emerging markets. Initial deployments of 802.16e WiMAX technology may be used for fixed and nomadic rather than mobile broadband. There is a need to match available spectrum and licensing process to appropriate services. Availability of certified products will add future guarantees. Key considerations include time to market vs. lost revenue, cost per Subscriber vs. price of CPE, business broadband vs. consumer bundled services opportunities.

Market Opportunities and Implementation Strategies
in India
Opening Presentation: Balendu Shrivastava, Research Director, eTechnology Group, IMRB

Moderator: Berge Ayvazian, Chief Strategy Officer, Yankee Group

Case Study Presentations: TV Sriram, Vice President Technology, Bharti Airtel
Ashutosh Vasant, General Manager, RailTel Corporation of India Ltd.

The wireless telecom market has been growing exponentially; however, the growth of Internet user base has been limited due to lack of fixed infrastructure. Wireless broadband will certainly accelerate the Internet growth in India. In this session, leading research firm IMRB, and service providers and vendors will share their insight about India market.

Particularly, the following topics will be discussed:

• How to profit from the low ARPU market
• How to drive down the CPE cost for wireless broadband connectivity
• The importance of Mobile WiMAX Profile @3.3GHz
• Business Models of India's Wireless Broadband market
• Regulatory issues and challenges.

Situation Assessment: What are Customers Expecting?
Session Leader: Dr. Philip Marshall, SVP, Yankee Group

Corporate and Residential customers are demanding new and cost-effective wireless broadband services. This workshop session is designed to introduce service providers to customer requirements for broadband Internet access, VoIP and Video. Particularly, this session will also discuss issues around urban versus rural deployments, and wireless fixed, nomadic and mobile broadband, and assess the hype about Triple Play Services.

Market Opportunities and Implementation Strategies for Broadband Wireless and Mobile Internet in China
Opening Presentation: XJ Wang, Vice President, Asia Pacific, Yankee Group

Moderator: Berge Ayvazian, Chief Strategy Officer, Yankee Group

Case Study Presentations: Ed Odenwalder, President & CEO of Top of Asia (China Netcom Partner)
Haig Sarkissian, Principal Consultant, WiMAX 20/20

With over 550 million mobile and 150 Internet users, China is the largest Telecom market in the world. As in 3G, where China is implementing TD-SCDMA rather than UMTS or CDMA, there may be a conflict between Mobile WiMAX and its domestic rival, McWLL (Multicarrier Wireless Internet Local Loop). Top of Asia, a US-based investment company, recently established a partnership with China Netcom to deploy broadband wireless services in Zhejiang Province. In this workshop session, Yankee Group will present a market outlook for Broadband Wireless and 3G in China, after which Top of Asia and WiMAX 20/20 will present the business case for this initial deployment and a comparative assessment of Mobile WiMAX and McWLL technologies.

This workshop session will address the following topics:

WiMAX Network Business Planning
Session Leader: Dr. Philip Marshall, SVP, Yankee Group

This session helps service provider to gain insight of best practices in WiMAX network business planning. Specific business cases will be given to illustrate WiMAX network business planning process, based on operator case studies from selected Asian countries, including India, Australia, and Japan.

The emphasis of these case studies will be the go-to-market, service and pricing strategies for business and consumer markets.

This session will also provide a business focus on the use of spectrum. How much, why, how to optimize for spectrum for business, efficiency of use, license conditions, etc.

Market Opportunities and Implementation Strategies
in Japan
Opening Presentation:
Keiji Takeuchi, Senior Analyst, DRI (Japan)
Moderator:
XJ Wang, Vice President, Asia Pacific, Yankee Group
Panelists:
Chika Yoshioki, Executive Vice President, WILLCOM Inc.
Eran Eshed, Co-Founder and V.P. of Marketing and Business Development, Altair Semiconductor

Japan is the most advanced mobile market in the world. Japanese regulator MIC recently conducted a 2.5GHz spectrum auction, and issued two licenses: WILLCOM – planning advanced PHS network; KDDI/Intel/Daiwa Securities – planning WiMAX deployment.

In this workshop, recently licensed service providers and their technology vendors will share their plans and business case in wireless broadband and the mobile Internet market in Japan.

Particularly, the following topics will be addressed:

Network Design and Services Architecture
Session Leader: Kevin Suitor, VP, Redline Communications

A leading infrastructure vendor will share their insight on helping service providers to create an optimal network and service architecture. WiMAX is the first open standard designed to interface natively with other open standards (MPLS, etc.). In this session you will examine the WiMAX architecture as defined by the WiMAX Forum.

WiMAX is a robust, cost-effective solution for delivering services for data, voice and video. In this session you will learn how traditional services can be delivered on a WiMAX service delivery architecture. This session will also provides the fundamentals of the Media Access Control layer in WiMAX and the features that allow WiMAX to offer Triple Play services, seamlessly, over an All-IP network infrastructure.

Business Models and Implementation Best Practices
Analyst and Service Provider Roundtable
Moderator: XJ Wang, Vice President, Yankee Group
Market Analysts: Balendu Shrivastava and Haig Sarkissian
Service Providers: from Japan, China and India

This panel will combine knowledge from the three most important Asian markets - China, India and Japan - and share implementation best practices with the audience. This session will address the following key questions:

Network Deployment and Optimization
Session Leader: Kevin Suiter, VP, Redline Communications

Leading infrastructure vendor will share their insight on helping service providers to deploy and optimize their networks.

In this session you will learn the importance of open standards-based management systems, seamlessly integrating your all of the elements of your network. CDR-OSS or AAA, or Greenfield, WiMAX will integrate with your requirements. In this session, the business rationale for self provisioning and installation, SLA’s and best practices for service delivery will be demonstrated.